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Business History Politics

Why does the richest country still need more?

A European Perspective on the American Divide

US Tariffs, Trade, and the Illusion of Protection

As Trump introduces a new wave of tariffs — this time targeting foreign electric vehicles, solar panels, and strategic tech — the message seems clear: protect American industry at all costs.

But these trade barriers don’t address the real issues. They won’t lower housing costs, fix broken healthcare, or improve the lives of ordinary Americans. On the contrary, they may increase prices for consumers and deepen the illusion that outside forces are to blame — while the core problem lies within.

And what about the EU’s so-called “unfair” trade surplus? While Washington points to a 20% trade gap with the European bloc, countries like the Netherlands — where I live — actually import more from the U.S. than they export. Dutch companies buy American energy, software, agriculture, and defense systems. Global trade isn’t a zero-sum game. It's complex, interdependent, and, in many ways, tilted in America’s favor.


Who Really Made America Rich?

Trump’s rhetoric paints Europe as a freeloader. But let’s take a step back. Europeans have long been enthusiastic buyers of American culture, products, and technology. We pay for U.S. software, stream their content, drive their cars, and even fly their fighter jets.

And let’s not forget: our troops joined U.S.-led wars, funded NATO operations, and supported an American defense industry that reaps billions — including through joint programs like the F-35. So when Washington asks, “Who’s stealing from us?”, the more honest question might be: Who’s helping sustain you?

U.S. Air Force photo by Staff Sgt. Joely Santiago
First F-35 - U.S. Air Force photo by Staff Sgt. Joely Santiago

From my chair in Europe, this isn’t just about trade. It raises a deeper question:

How can the richest country on Earth still be asking for more — from its citizens, allies, and the rest of the world?


The Numbers Don’t Lie

Yes, the U.S. has the largest GDP in the world. But when it comes to distribution, the picture changes. The top 10% of Americans control over 70% of the wealth. The top 1% alone hold about 35%. Meanwhile, the bottom 50% own just 2–3%.

That’s not just inequality — it’s a structural imbalance. And it’s one that leaves millions behind.

So if the American middle class is struggling, the question isn’t: Who took their wealth?
It’s: Who’s been holding it all along?


Why the Richest Country Still Needs More

Let’s break it down:

1. Wealth ≠ Fair Distribution

GDP is often used as a symbol of national success. But GDP growth only tells us how much is produced — not who benefits from it. In the United States, economic growth has largely rewarded shareholders, corporations, and the ultra-rich. Meanwhile, wages for average workers have stagnated for decades when adjusted for inflation.

In practice, this means that while the U.S. economy may be growing “on paper,” millions of Americans are stuck living paycheck to paycheck, struggling to build savings or afford long-term security. The wealth gap has widened to the point where one billionaire can earn more in a day than a teacher does in a year. Growth exists — but fairness does not.


2. Cost of Living Is Sky-High

Even people with decent jobs are struggling to cover the basics. Housing costs have skyrocketed, especially in urban areas. Healthcare can bankrupt a family in a single emergency. University tuition is among the highest in the world, and student debt has become a generational burden.

For middle-class Americans, it's not just about luxuries being out of reach — it’s about survival becoming more expensive every year. When the cost of living rises faster than wages, it creates a quiet crisis that erodes wellbeing, trust, and opportunity.


3. Weak Social Safety Nets

In many wealthy nations, safety nets are part of the social contract. In the U.S., however, basic protections like paid sick leave, affordable child care, and unemployment insurance are inconsistent or inadequate. Many Americans rely on their job for health insurance — so losing a job means losing healthcare.

This system amplifies insecurity, especially for working families. It punishes vulnerability, rather than buffering it. Compare this to countries in Europe where getting sick or taking parental leave doesn’t mean risking poverty.


4. Crisis Amplifies Inequality

When a crisis hits — a pandemic, a financial crash, or widespread layoffs — inequality doesn’t pause, it accelerates. Wealthy individuals can weather storms with savings, stock options, and remote work. Poorer communities, however, face lost income, eviction, and deepening debt.

We saw this during COVID-19: billionaires got richer, while essential workers faced the virus without proper protection. Without strong public safety nets, the most vulnerable carry the heaviest burdens. And often, they’re the same people who keep society running in a crisis.


5. Low Public Investment

Education, clean energy, broadband infrastructure, public housing — these are long-term investments in people and progress. But in the U.S., public funding for these areas is often fragmented, underfunded, or politically blocked.

Instead, enormous sums go to short-term subsidies, corporate bailouts, or debt servicing. The result? Bridges collapse. Public schools deteriorate. Entire regions lack affordable internet access or clean water. It's not that the U.S. can’t afford to invest — it’s that the political will often isn’t there.


6. Defense vs. Balance: Rethinking Priorities

The U.S. spends more on its military than the next ten countries combined — including China, Russia, and most of NATO. This level of defense spending consumes over half of all discretionary federal funding, leaving key areas like education, healthcare, and infrastructure underfunded.

Of course, we in Europe recognize the immense role the United States has played in securing peace — especially during and after the Cold War. America’s presence has helped deter aggression and maintain stability across regions. For that, we are grateful.

But gratitude doesn’t mean silence. The U.S. has also pursued an increasingly assertive and, at times, unnecessarily aggressive foreign policy — one that has come at a high financial and human cost. That aggressive stance has often extended far beyond what’s needed for defense.

That’s why it’s encouraging to see European countries stepping up and contributing more to NATO. Shared security should also mean shared responsibility — and smarter spending.

A balanced budget should reflect the values of a society. And while defense is vital, a nation’s true strength is measured not just by its weapons — but by the wellbeing of its people.

 


What Would Happen if Wealth Were Shared Fairly?

Poverty Would Plummet

With even a modest redistribution of wealth, millions of families could rise above the poverty line. They’d gain access to basic needs — safe housing, quality healthcare, clean water, and nutritious food.

When people aren’t consumed by survival, they can focus on stability and growth. Children go to school fed and focused. Parents work with dignity instead of desperation. Entire communities become healthier, safer, and more resilient.


The Middle Class Would Revive

The middle class is the engine of any healthy democracy — but in the U.S., it’s been shrinking for decades. With a fairer economy, middle-income families would regain spending power. That translates to more small business activity, homeownership, savings, and upward mobility.

More disposable income means more economic circulation. It’s not just good for families — it’s good for sustainable economic growth. Trickle-down doesn’t work, but “spread-out prosperity” does.


Public Services Would Improve

When wealth is more fairly taxed and redistributed, governments can properly fund the things that make society work: schools, hospitals, roads, public transport, and digital infrastructure.

The benefits don’t just reach the poor — they elevate everyone. A child in a well-funded school is more likely to thrive. A city with good public transport reduces traffic and pollution. High-quality public services are a sign of a nation investing in its own future.


Crime and Instability Would Decline

Countless studies have shown that societies with high inequality suffer from higher levels of crime, anxiety, depression, and social unrest. When people feel hopeless, left out, or unheard — tension builds.

But when people have security, dignity, and a stake in society, violence declines and trust grows. A more equal society isn’t just more just — it’s more peaceful.


Opportunity Would Expand

Talent is everywhere — but opportunity is not. A fairer distribution of wealth would allow more people to start businesses, take creative risks, pursue higher education, or simply take time off to care for loved ones.

Right now, many brilliant ideas die in the minds of people who can’t afford to pursue them. Imagine what could happen if more people were freed from constant financial pressure. We wouldn’t just see more fairness — we’d see more innovation, beauty, and humanity.


But Why Isn’t It Done?

Because those who own the most also influence the most. Policy, media, and public opinion are shaped by those with money and power.

Redistribution is painted as “radical,” even when it’s logical, just, and widely beneficial.
In truth, most people — not just the poor — would thrive in a fairer system.

The resistance to change isn’t based on economics.
It’s rooted in fear of losing control.


Rewrite the Rules

The American Dream still has cultural power: work hard, play fair, and succeed. But for many, it’s no longer a path — it’s a myth.

From a European perspective, the U.S. doesn’t need more money from its people.
It needs more fairness for its people.

This isn’t about punishing the rich. It’s about repairing the social contract. A society should work for all — not just a chosen few.

Because in the end, the richest country on Earth shouldn’t feel this poor.


A View From Europe

In Europe, we’re far from perfect. But we’ve made different choices.

  • Healthcare doesn’t bankrupt families.

  • Education is accessible.

  • Public transport, childcare, and paid parental leave are standard — not luxuries.

Maybe it’s no coincidence that 18 of the 20 happiest countries are in Europe.

Those Europeans — just a bunch of liberals?

Maybe. But this isn’t about socialism. It’s about common sense and human decency.

We’ve built systems where wealth circulates, not accumulates. Where people can fall — but not disappear through the cracks.

So before dismissing us as “idealistic,” maybe it’s time to look at what’s working.
Not because it’s left-wing — but because it’s sustainable.


A Closing Thought

Let’s be clear: this isn’t a call for revolution. It’s a call for balance.
In Europe, we’re lucky to have systems that — while imperfect — offer stability, dignity, and trust.

Let’s talk less about punishment, and more about repair.
Let’s move from fear of change to courage for fairness.

And if you agree, feel free to share this story — or better yet, start a conversation. 

Good luck from Europe,
Pieter Vijgeboom

Article on Linkedin: https://www.linkedin.com/feed/update/urn:li:activity:7314052608757780480

Categories
Content Copywriting SEO

Boost Your Traffic with Semantic SEO

SEO and content marketing are no longer just about writing blog posts and hoping for more traffic. Yet, many companies still make the mistake of creating content without data-driven insights. The result? A lot of traffic with no conversions, keywords that don’t deliver, and content that ultimately leads nowhere.

Where Things Go Wrong in SEO?

Many businesses treat SEO like a simple numbers game: cram in as many keywords as possible and wait for the magic to happen. In reality, this often leads to:

❌ Blog posts and pages that attract traffic but don’t generate leads or customers

❌ A focus on high-volume keywords without strategic value

❌ No clear content strategy aligned with the customer journey

The outcome? Competitors reap the benefits while your content gets clicks but no action.

How Smart Companies Approach SEO

The companies truly winning with SEO take a different approach. They work with a data-driven SEO strategy that focuses on:

✅ Understanding and predicting search intent – not every keyword with volume is valuable. Successful companies target long-tail keywords and queries closer to a buying decision.

✅ Related keywords and semantic SEO – Google now understands more than just individual terms. By using contextually related keywords, your content becomes more relevant.

✅ Logical content structure – rather than publishing random blog posts, they create a smart content hierarchy using pillar pages and topic clusters.

The Power of Long-Tail and Related Keyword Research
Many companies aim for broad, high-volume keywords like “CRM software” or “marketing strategy.” But that’s where the competition is fiercest. Real wins come from long-tail and related keywords:

🔹 Less competition, higher conversion – search terms like “best CRM software for freelancers” or “B2B SaaS marketing strategy” may have lower volume but attract users who are ready to take action.

🔹 Google understands context better than ever – by using related terms and entities, your content becomes relevant to a wider range of queries.

🔹 Align content with each stage of the buyer journey – broad keywords are often informational, while long-tail terms reflect more intent and better conversion potential.

The Strength of Semantic SEO

Semantic SEO is about creating content that’s not only optimized for specific keywords, but also for the meaning behind them. Instead of relying on exact keyword matches, Google now understands the intent and context of a search, thanks to Natural Language Processing (NLP).

Here’s what that means in practice:

🔍 You no longer need to stuff every keyword variation into your text. A well-written article about “sustainable energy for businesses” might also rank for searches like “green energy solutions for SMEs.”

🧠 Google looks at topic relationships. If you’re writing about SEO, it helps to also cover search intent, technical optimization, content structure, and user experience. This makes your page appear comprehensive and authoritative.

📚 Use entities – these are recognizable concepts, brands, people, or places that Google understands. Mentioning tools or concepts like Google Search Console, HubSpot, or B2B content strategy provides richer context to your content.

Semantic SEO not only improves your ranking for one keyword, but increases your visibility for a whole ecosystem of relevant queries. It makes your content future-proof and more valuable to both search engines and users.

Conclusion: Make SEO Smarter, Not Harder

Effective SEO isn’t about using as many keywords as possible — it’s about using the right keywords at the right time. Focus on search intent, semantic relationships, and structured content strategies to truly make an impact.

Curious how to optimize your content strategy? Send a message or leave a comment! 🚀

Categories
Art Content Storytelling

A Journey through Time (and a lot of data)

It all started with a simple question from my son Bobby: "Dad, where do we actually come from?" That question sent me on a fascinating journey of discovery, leading to unexpected revelations, a deeper understanding of my heritage, and a glimpse into a past far more extensive than I had ever imagined. What began as mere curiosity quickly turned into an in-depth exploration of my family tree, revealing that my ancestry was intertwined with some of the most significant figures in history.

DNA vs. Family Tree Research: Two Very Different Methods

As I delved into my ancestry, I quickly realized that there are two main ways to explore family history: DNA matches and family tree research. Both offer fascinating insights, but they work in completely different ways and require different approaches.

DNA Matches: From a “Predictable” Story to a Global Perspective

At first, my DNA research seemed somewhat... boring. It showed that most of my genetic relatives were from Western Europe and Scandinavia—hardly surprising given my Dutch background. It felt almost too expected, as if my roots had always been neatly confined to these regions.

But as I looked deeper, I realized this was only the tip of the iceberg. These people—the Vikings, the Normans, the medieval nobles—didn’t just stay in one place. They were travelers, conquerors, merchants, and rulers, shaping history across entire continents. What seemed like a simple regional ancestry actually told a much larger, interconnected story.

Here’s a glimpse of where my DNA relatives are located:

  • Netherlands – 2,936 matches
  • United States – 1,856 matches
  • Germany – 782 matches
  • United Kingdom – 684 matches
  • Denmark – 286 matches
  • Sweden – 268 matches
  • France – 234 matches
  • Norway – 220 matches
  • Belgium – 175 matches
  • Turkey, Greece, and Israelunexpected traces leading to Byzantine and Crusader ancestry

This was a wake-up call: My ancestors weren’t just from one place—they had roamed the world, shaping history far beyond what I had imagined.

Building a Family Tree: A Puzzle with Missing Pieces

While a DNA test provides a great starting point, it doesn’t tell the full story of how my family moved through history. For that, I had to build my family tree, which turned out to be an entirely different challenge.

Websites like Ancestry.com, FamilySearch, and MyHeritage offer extensive archives of historical records, but building a family tree is far from easy. Family lines almost never continue seamlessly, and many historical records are incomplete, inaccurate, or even contradictory.

Dates often don’t match up, names are misspelled, and key records are missing. I spent countless hours cross-referencing sources, reading old documents, and reconstructing family connections. But slowly, the puzzle pieces started coming together, and the discoveries I made were astonishing.

My Ancestors: From Viking Warriors to Byzantine Royalty

My journey led me to an impressive array of ancestors, spanning different time periods and continents. Here are some of the most fascinating figures I uncovered:

Rollo of Normandy (860-931, Normandy, France)

Rollo, also known as Robert of Normandy, was a Viking leader and the first Duke of Normandy. His descendants would later influence the English royal family through William the Conqueror. Rollo is my 27th great-grandfather, making him a key link to my Nordic heritage.

Charlemagne (742-814, Aachen, Germany)

Charlemagne, or Charles the Great, was the first Emperor of the Holy Roman Empire and one of the most influential rulers in European history. He is my 32nd great-grandfather, and it is fascinating to see how far his bloodline has spread.

Wolfger van Amstel (1075-1131, Amsterdam, Netherlands)

Wolfger was a medieval nobleman and an early ruler in the Amsterdam region. His family played a role in the early development of the city. His descendants would later hold prominent positions in Dutch history.

Wala de Bobbio (754-836, Bobbio, Italy)

This name was a surprise. Wala de Bobbio was a medieval priest and scholar, connected to Charlemagne’s court and later associated with the Abbey of Bobbio in Italy. His intellectual contributions to the Carolingian Renaissance link my lineage to the world of medieval monasticism and scholarship.

Baldwin II of Jerusalem (1056-1131, Jerusalem, Israel)

One of the most unexpected discoveries was Baldwin II, a leader during the Crusades and the second king of Jerusalem. More importantly, he was one of the founders of the Knights Templar, an organization that has fascinated historians for centuries. It’s incredible to think that my bloodline connects to a figure so deeply embedded in both medieval warfare and myth.

Maria de Jerusalem, Princesse Byzantine (born Komnene) (1154-1217, Istanbul, Turkey)

Tracing my roots even further east, I found a direct ancestor in Maria Komnene, a Byzantine princess born in Constantinople (modern-day Istanbul). She was part of the Byzantine imperial family and later became involved in the Crusader states of the Holy Land. Through her, my ancestry ties into the grandeur of the Byzantine Empire, one of the most sophisticated civilizations of the medieval world.

What This Journey Has Taught Me

Beyond the impressive names and royal titles, this journey was mainly about understanding my family’s path—the challenges they faced, the lives they built, and the legacy they left behind.

These discoveries gave me a much greater appreciation for history, but also for my own life. The resilience and determination of my ancestors—from Viking warriors to Byzantine princesses—reminded me that the same strength runs through my DNA.

Moreover, this experience brought me and my son Bobby closer together. His curiosity sparked this entire journey, and sharing these discoveries with him has been one of the most rewarding experiences of my life.

The Power of Family History

Whether you choose a DNA test or dive deep into archives to build your family tree, uncovering your ancestry is a journey worth taking.

What started as a simple Western European and Scandinavian story turned into a global epic, stretching from Viking longships to Byzantine palaces, from Crusader fortresses to medieval monasteries.

My search is far from over. If history has taught me anything, it’s that every discovery leads to new questions. And I can’t wait to keep exploring.


Pieter Vijgeboom

Categories
Content Marketing SEO

Google Search vs. GPTSearch: A Fun Showdown of Minds!

In the digital age, we often find ourselves on the hunt for information, and two heavyweights have emerged in this arena: Google Search and GPTSearch. Each brings its own unique flair to the quest for knowledge, sparking a friendly rivalry that keeps users intrigued. Google Search has long been the go-to tool for sifting through the vast seas of the internet, while GPTSearch, powered by advanced AI, offers a fresh, conversational twist. Join us as we explore the strengths and quirks of these two champions in the ultimate showdown of minds!

Google Search: The Classic Champion of Information Hunt!

Google Search is the trusty steed of the information age, galloping through billions of web pages at lightning speed to deliver answers with unrivaled efficiency. Enter your query, and voilà! In just milliseconds, you’re met with a treasure trove of links, images, and snippets that cater to your every whim. Its vast index of the internet means that no stone is left unturned, making it the reliable companion for everything from casual trivia to in-depth research projects.

What sets Google apart is its unwavering commitment to delivering relevant results. With algorithms designed to interpret context, understand language intricacies, and recognize user intent, Google Search is like a seasoned librarian, skillfully navigating the library of the web. Moreover, features like featured snippets and knowledge panels provide instant answers at a glance, allowing users to spend less time searching and more time enjoying the bounty of information at their fingertips.

Yet, despite its prowess, Google can sometimes feel a bit impersonal. While it excels at delivering facts, it lacks the charm of a warm conversation. Users may find themselves sifting through a plethora of links, which, while informative, can lead to an overwhelming experience. It’s like being handed a stack of encyclopedias when all you wanted was a quick chat with a knowledgeable friend. Nevertheless, as the classic champion, Google Search continues to reign supreme, proving its mettle in the relentless pursuit of information.

GPTSearch: The Whimsical Wizard of Conversational Queries!

Enter GPTSearch, the enchantingly conversational wizard that adds a sprinkle of magic to the search experience! Unlike traditional search engines, GPTSearch thrives on dialogue, transforming dry queries into engaging conversations. Imagine asking a question and receiving not just a list of links but a friendly response that feels like chatting with a knowledgeable companion! The ability to understand context and nuance is where GPTSearch truly shines, making it especially delightful for those who love exploring topics in depth.

With its advanced AI capabilities, GPTSearch can provide tailored responses based on your previous questions, allowing for a rich tapestry of knowledge to unfold. Gone are the days of terse answers; instead, GPTSearch crafts responses that are insightful and often laced with a dash of humor. Need to brainstorm ideas or clarify a complex topic? Just ask! You’ll be met with an interactive experience that feels less like a search and more like a delightful dialogue—perfect for curious minds eager to dive into the depths of knowledge.

However, while GPTSearch brings an element of whimsy and personality to the table, it may not always match the breadth of information that Google offers. The conversational nature can lead to occasional misinterpretations, and its responses may lack the rigor and depth found in traditional search results. Still, for those seeking a more engaging and interactive search journey, GPTSearch is the whimsical wizard ready to guide you through an enchanting world of information, one question at a time!

In the grand showdown of Google Search versus GPTSearch, each contender brings its unique charm and strengths to the table. Google Search, the classic champion, boasts unparalleled speed and a vast repository of information, while GPTSearch, the whimsical wizard, captivates users with its conversational approach and engaging dialogue. Whether you prefer the efficiency of a traditional search engine or the enchanting touch of AI-driven conversation, both platforms have their merits, making the quest for knowledge a delightful adventure! Choose your champion, and let the search for information begin!

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