Independent growth studio, Amsterdam

Good ideas deserve results.

We love ideas that get things moving. Smart campaigns, strong stories and small discoveries that can make a big difference.

That is why we combine creativity with data. We think up, build, test and improve. For our clients and for our own products.

Because the best way to find out what works is to try it.

Start with a free Growth Scan. No strings attached.

Featured: ITYM Making cybersecurity discussable. Original research, a Quickscan and follow-up in HubSpot. And the insight that data alone does not start a conversation. 640organisations researched
LinkedIn impressions
68,000+
Prospects in HubSpot
±750
Promising
±60
No DMARC
68%
Read the case

UnderstandImagineBuildTestLearn

Worked for and with

NyenrodeKVKZiggoDelta FibernlgroeitInterpolisI amsterdam

What we do

It all starts with the right question.

More reach? More enquiries? More customers? Maybe. But sometimes the biggest opportunity is somewhere else.

In a message that doesn’t land. A website where visitors drop off. Or valuable data nobody does anything with.

We look at the whole picture and find where we can make the difference. With five disciplines that strengthen each other.

Our approach

Curious about what could be better.

We don’t believe in endless planning before anything happens. Nor in just trying something at random.

We start by understanding what you want to achieve. Then we make a plan that is small enough to test and big enough to learn from.

Working session with the team and live KPI screens

Understand first

We look at your goals, your audience and what the numbers already say. What do we know? What do we think we know? And which questions still need answers?

Customer journey wall with sticky notes from a workshop

Then try

We turn insights into concrete ideas. A campaign, a better landing page, a different message. We make it measurable and get to work.

The Growth Dashboard with funnel figures

Keep improving

What works gets more attention. What disappoints, we investigate. And what we learn feeds the next step.

Because growth rarely comes from one brilliant idea. More often from a series of ever better decisions.

18

From practice: at nlgroeit we improved, measured and learned continuously for 18 months. The result: 2× reach and conversion.

How to start

Think big. Start small.

You don’t need to set up a complete growth programme straight away. Sometimes one good conversation, a fresh look or a smart experiment is exactly what you need.

We like to keep collaboration simple. Clear agreements, short lines and clarity about the effort upfront.

Small

Scan & quick wins

Find out where your opportunities are.

Start with our free Growth Scan. We look at where your website can get stronger and which improvements look most promising.

Want to go further? Then we can tackle one concrete piece, such as a CRO audit, campaign setup or dashboard.

Start your free Growth Scan
Medium

Growth Sprint

From good idea to real insight.

Got a clear challenge? Then we tackle it together in a short sprint of two to six weeks, depending on the project.

We define what we want to achieve, make a plan and get to work. With measurable results and concrete lessons for the next step.

Discuss a sprint
Large

Growth Program

Keep building growth together.

Some challenges need more time and attention. Then we work together on an ongoing basis on campaigns, conversion, automation and insight into results.

With one fixed point of contact, experienced specialists and an approach that adapts to what you learn.

Let’s get acquainted

Prefer flexibility?

For campaign work we can also agree a number of hours upfront, invoiced on a prepaid hour card. You keep an overview, know where you stand and can stop at any time.

From practice

Plans are nice. This is what actually happened.

We’d rather show what we did than promise everything we could do.

ITYM

Making cybersecurity discussable: from data to dialogue.

Cybersecurity matters, but for many organisations it feels technical and hard to judge.

Original research, content, campaigns, the Quickscan and follow-up in HubSpot came together in one route. The data showed reach and interest, and also that the step to a conversation is bigger than completing a scan.

So the next step is personal: small knowledge events in Amsterdam.

Read the case
640organisations researched
68,000+LinkedIn impressions
±750prospects in HubSpot
±60promising prospects
2×

nlgroeit

2× reach and conversion in 18 months.

Continuous improving, measuring and learning. With demonstrable growth in reach and conversion over eighteen months.

Read the case
54

BooyaKa Festival

From an ad in your feed to a full church.

Six days of campaigning and a small budget. 54 people actually showed up, at €7.83 media cost per attendee.

Read the case

What clients say

“You guys rock when it comes to bringing inspiration to the table and motivating the team to get things done.”
Michiel, Youlynq.me

The people behind Waterproofmedia

Small team. Big commitment.

You won’t work with an account manager who passes your question on to someone else. You talk directly to the people doing the work.

Waterproofmedia is a small, independent studio with a network of experienced makers and specialists. We bring the right people together when a project calls for it.

No unnecessary layers. Just short lines, fresh ideas and people who love building something great together.

PieterStrategy & marketing
IljaContent & communication
Pieter and Ilja of Waterproofmedia

Our network

Richard WinetAnimation & design
WillemVisuals
DavidWebdesign
MachielGreen marketing
Sjors3D & VR
XavierTikTok

A fixed core, extended with specialist expertise when needed.

Waterproofmedia Lab

We don’t just give advice. We try it ourselves.

We’re not only curious about how other companies grow. We also build our own ideas.

That is sometimes exciting. Sometimes frustrating. And often incredibly instructive.

Because we develop products ourselves, we know what it feels like to make choices with limited time, budget and information. We bring that experience to our client work.

Live demo

Growth Dashboard

From scattered numbers to one clear story.

What happens between an ad, a website visit and a new customer?

We’re developing a visual dashboard that brings the whole customer journey together. So marketing and sales look at the same numbers and make better decisions together.

Dashboards & data integrations

View the Growth Dashboard
Private beta

Walhalla Jobs

A better way to find work.

Applying for jobs and finding assignments can be smarter. That’s why we’re building Walhalla Jobs: a digital job companion for freelancers, interim professionals and experienced people.

From finding interesting opportunities to keeping track and following up.

AI, automation & product development

Discover Walhalla Jobs

Get in touch

There is always something to discover.

Maybe you have a concrete plan. Maybe just a feeling that more is possible. Both are fine.

Tell us what you’re working on. Then we’ll look together at where the opportunities are and what a smart first step could be. No complicated story. Just a good conversation.

Book an intro call